The senior travelers are often left from discussion when one’s talking about travelling, when in fact they gave significant contribution to the growth of travel industry in these past 15 years, as recent study found. In fact, senior travelers aren’t just growing the industry, but play a key role in how the travel industry will shape out in the next decade. Since many travelers are moving from hotels to vacation rentals, seniors are doing the same, just with cruise ships and resorts. They are opting in for a vacation rental due to the accessibility, authentic community feel, and affordability. This is exactly the reason why family villas in Bali need to start including the seniors to the marketing strategy. So, it’s time to plan a new marketing strategy to win seniors’ heart and welcome them to your villa.
Use Bali’s Tropical Climate for Your Advantage
It’s no secret that many seniors relocate to warmer climates and more appealing locales during the winter. In fact, Bali, New Zealand, and Australia are seniors’ favourite destination during the winter months. Now you can take advantage of this. If the weather in your vacation rental is moderate even during the off-season, you might consider marketing your property far ahead of time to attract these people and fill your shoulder season. Early bird discounts, free airport transfers, or even a complimentary activity to enjoy during their stay can help lookers become bookers!
Make Your Home’s Relaxation Areas a Focal Point
After a day spent hiking through parks, fishing on sparkling lakes, or exploring the local art gallery, any guest, senior or not, will appreciate returning home to a relaxing atmosphere. Emphasize your most comfy and relaxing aspects in your Bali family villas. This might be a front porch where guests can watch the sunset, a recliner or daybed in the TV room where they can relax during a family movie night, or a bathroom where they can unwind with a hot bath after a hard day.
Offer Arranged Activities and Local Classes
Senior travelers appreciate touristy activities that include moving at a leisurely pace, learning new skills and improving their knowledge, taking delight in finer things, and engaging with people as a change of pace from their regular routine. As a result, they like to stay in luxury hotels or cozy house. To make your family villas in Bali more attractive to senior travelers, try to arrange or make connections with history tours, culinary classes, or dance lessons. You can also offer travel packages that allow them to connect with other senior travelers while having transportation, meals, and other trip arrangements taken care of.
Add Amenities Senior Loves in Your Bali Family Villas
Although seniors are traveling more than ever before, it doesn’t mean they’re content to “rough it.” So, from the moment they walk into your home, make sure they know it has all they require. Full cooking facilities, extensive cable TV, high-speed internet, and a working phone connection with unlimited long distance calls are all examples of conveniences that will make your visitors feel at ease. Add the most comfortable mattresses, sofas, and outdoor furniture, and you’ve got yourself a winner among senior travelers!
Make Special Discount for Senior Travellers
We have to agree with senior travelers who argue that comfort is far more essential than money. Although senior travelers may not be looking for discounts, if you do, it will be the icing on the cake and a terrific method to secure those vacation reservations.
Use your creativity when it comes to Bali family villas discounts. Perhaps a lower rate for those only visiting on weekdays, free transportation to and from the airport, or partnering with local eateries to provide a senior discount to your guests. Not only will this increase your guest’s rapport and trust during their first stay, but the five-star experience and going above and beyond will also impress them.
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Advertise Your Bali Family Villas in Facebook
Facebook’s cousin Instagram is probably more popular among villa owners. Instagram ads is also proven effective to promote the property to millennials and young travelers. However, it may surprise you to learn how many seniors use Facebook: more than 62 percent of online adults over the age of 65 use the social media network on a regular basis. So, take advantage of this online community possibility by customizing some ads to attract their attention! Based on previous senior visitors to your rental, you may effectively target certain demographics with Facebook Ads by using filters for age, region, and hobbies.
